Deborahlippmann.com is a leading beauty brand by celebrity manicurist Deborah Lippmann.

Known for keeping up with trends in nail color and design, Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle to Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace, to name a few.

Burdened by how Magento’s native site search misguided customers for the simplest of queries, Deborah Lippmann knew it was time for a change to make sure their customers were able to discover products effortlessly. They also wanted to offer customers a personalized experience to ensure higher conversions and cross-sell –

• Displaying relevant results for simple as well as complex queries
• An error-tolerant search experience
• Personalization to maximize the shopping experience of customers

• How did Deborah Lippmann shorten the path-to-purchase with visual autosuggest?
• How did Deborah Lippmann increase conversions by increasing relevancy on their search results?
• How was slick merchandising and effective AI-based recommendations crucial for Deborah Lippmann’s increased conversions?