A Virtual panel discussion
CLTV is one of the key metrics by which retailers measure the growth and loyalty of their brand among consumers. On average, brands spend anywhere from 5 to 20 times more in acquiring a new customer as compared to getting a repeat purchase from a consumer. Hence, maintaining loyalty over long periods of time and generating repeat orders from the same consumer is essential, and that is directly reflected in CLTV.
Watch this discussion for a deep dive into CLTV and it’s relevance to eCommerce retailers with -