5 keys to successfully deliver the best search experience
Both B2C and B2B buyers find personalization appealing. But, it has a higher relevance in the B2B world because most B2B buyers are repeat shoppers. Therefore, it is easier for personalization algorithms to use their great historical buying and browsing data to deliver a highly personalized buying experience.
Offer an intelligent autosuggest solution to shorten the path to purchase
An Intelligent Visual Autosuggestion can significantly reduce the effort of a B2B buyer. In addition to suggesting relevant products and subcategories, the autosuggest solution should allow the buyer to add products to the cart (including change of quantity) directly from the autosuggest window without taking them to the search results page. Shortening the path to purchase saves the buyer’s time and effort.
Allow searching by partial or complete SKU numbers
Most B2B buyers are familiar with the products they are looking for. So, their search queries often contain product part numbers or SKUs. Therefore, retailers must offer their B2B buyers an excellent part number/SKU search capability.
Offer dynamic, relevant facets and filters to enable easier decision-making
B2B buyers buy diverse products, from printer ink to dustbin liners. Relevant aspects and filters help buyers quickly narrow their product selection using the most popular product attributes.
Offer search by compliance and compatibility
Many B2B buyers may not know the exact name of the product accessory or spare part they require. Instead, they might see the product name the accessory is associated with. Buyers should be able to search for compatible products. Their procurement might also mandate products that meet specific standards like GSA, TAA, energy rating, etc. Please provide them with the ability to search by compliance requirements.
Improved B2B site search experience helps grow conversions and revenue.
For most B2B buyers, official procurement is a significant part of their job, unlike most B2C shoppers who shop for their personal needs. Even when B2B buyers do not buy, they usually research the product or the best place to buy it.
So, providing them with an intuitive search experience is imperative to turn them into loyal customers who are most likely to buy in bulk. Otherwise, it is natural for them to move on to your competition or even to Amazon to purchase.
To know more about how Unbxd Site Search can help you provide a relevant and engaging experience to your buyers, book a demo.
